How To Write an Elevator Pitch

startups May 12, 2023

An elevator pitch is a short, compelling summary of an idea, product, or service that can be delivered in the time it takes to ride an elevator (usually 30-60 seconds). You need an elevator pitch in order to speak to buyers and investors. Here are some steps to help you write an effective elevator pitch:

  1. Start with a hook: Begin with a strong and attention-grabbing statement that will make the listener want to hear more. This could be a surprising statistic, a thought-provoking question, or a bold claim.

  2. Identify the problem: Clearly articulate the problem that your idea, product, or service solves. This should be a specific and pressing issue that your target audience is experiencing.

  3. Explain your solution: Explain how your idea, product, or service solves the problem you identified. Be specific and concise, and use language that is easy to understand.

  4. Highlight your unique selling proposition: Identify what sets your idea, product, or service apart from the competition. This could be a unique feature, a special benefit, or a key differentiator.

  5. End with a call to action: Close your elevator pitch with a clear and compelling call to action. This could be an invitation to learn more, a request for a follow-up meeting, or a call to purchase your product or service.

Remember to practice your elevator pitch and refine it over time based on feedback and results. With a well-crafted elevator pitch, you'll be able to make a strong and lasting impression on potential customers, investors, and partners.


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