If you’re feeling overwhelmed or stuck this might be the most important thing you watch/read today.

Bringing a product to market is one of the most exciting—and challenging—things an entrepreneur can do. In short: launching a product is hard.

The journey from concept to consumer is full of landmines. If you're trying to navigate it solo we commend your effort, but it's a recipe for burnout—or worse, failure.

That’s why the smartest founders don’t try to do everything themselves. They team up with a strategic partner that walks beside you, transforming the complex journey of bringing a product to market into a manageable process.

Below we break down the immense value of having a strategic partner in your corner and why it could be the smartest move you ever make.

1. Avoid Costly Mistakes

Most people waste time and money on mistakes that could have been avoided.

Without expert guidance, you are walking with a blindfold through a minefield. One wrong step—whether it’s a bad manuf...

Most people fear debt. They see it as something to avoid at all costs—a financial burden that keeps them stuck, drowning in monthly payments.

But here’s the reality: Wealthy people love debt. Not because they enjoy owing money, but because they know how to use it strategically to grow their wealth.

The wealthy don’t see debt as a trap—they see it as a tool.

While the average person takes on debt for liabilities (like cars, clothes, and vacations), the wealthy use debt to grow their business faster—investing in assets that increase revenue and scale operations.

If you’ve been taught that “debt is bad,” it’s time to shift your mindset and learn how to leverage debt the way the wealthy do.

Positive Debt vs. Negative Debt: The Wealthy Understand the Difference

Not all debt is created equal. There’s a huge difference between negative debt and positive debt.

• Negative Debt is money borrowed for things that lose value over time and don’t put money back in your pocket. Think credit c...

We are thrilled to share a special interview featuring Kevin Harrington, an original shark from Shark Tank, alongside our CEO, Michael Corradini. 

Dive into the fascinating story of how ProductMentor was founded, our commitment to empowering inventors and entrepreneurs, and get a sneak peek into the insights from the international bestselling book, "The Comeback Code", that Kevin and Mike co-authored.

How NOT to Invent a Product

Are you ready to dive into the surefire ways to fail at inventing?

If you’re looking to ensure your next invention is a spectacular flop, you’ve come to the right place. Here's how you can master the art of what not to do.

Step 1: Solve a Problem No One Has

First things first: why bother with real-world problems? To truly botch your product development, start by inventing something for an small problem. Forget about market demand; it’s overrated anyway. This approach guarantees that your product will resonate with absolutely no one but you, securing its place in the hall of fame for unnecessary inventions.

Step 2: Skip the Research

Research is such a drag. Who has time to check the size of the market or scope out potential competitors? Assume your product is a stroke of genius. Begin by counting the profits you’ll never make. Ignoring your market ensures that you’ll be blindsided by actual consumer needs and existing solutions, paving a smooth road to ...

Practical Answers to Save Time, Money, and Headaches

Navigating the early stages of a startup can be as thrilling as it is daunting. Every decision you make can significantly impact your venture's future. To guide you through these critical decisions, we've compiled answers to the three most common questions that startup founders frequently ask.

These insights are designed to save you time, money, and avoid unnecessary headaches.

Question #1: Do I Need a Patent?

Many entrepreneurs believe that patenting an idea is the first step towards a successful business venture. However, securing a patent is not always necessary in the initial stages. Instead, focus on validating your business idea and achieving product-market fit first.

Start with a Non-Disclosure Agreement (NDA) to protect your idea when discussing it with potential partners, investors, or employees. This step is crucial and often sufficient in the early stages to safeguard your concept without the hefty costs and complexit...

Why You Need to Act on Your Ideas Now

We’ve all been there—sitting on a great idea, waiting for the perfect moment to take action. But while you wait, the hidden cost of inaction grows. Every day you delay, someone else could be moving on a similar idea, seizing an opportunity that could have been yours.

The Opportunity Cost of Inaction

Your brilliant idea has the potential to change your life, whether it’s launching a product or growing your startup. But without action, even the most promising idea stays just that—an idea. Each day that passes without action is a lost chance to get closer to your goals.

Opportunity doesn’t stand still. Markets shift, trends evolve, and the window to bring your idea to life narrows. When you fail to act, others who are more decisive fill that space. 

Why Waiting for the “Perfect Moment” is a Trap

A common reason people delay taking action is waiting for the perfect time. You might think, “I’ll start when I have more resources,” or “I’ll act once ...

In the entrepreneurial world, risk is not just a necessary evil; it's an essential ingredient of success.

Many perceive taking risks in business as hazardous. Reframing these risks as calculated steps towards growth can transform fear into a catalyst for change. The ability to embrace and navigate uncertainty often distinguishes the most successful entrepreneurs from the crowd.

Here are three strategic ways to confidently embrace startup risk and turn it into a conduit for innovation and success.

1. Risk is Essential

The most transformative way to approach risk is to completely redefine it: the biggest risk is inaction. While the idea of stepping into the unknown can be intimidating, the alternative—stagnation—is a guarantee of missed opportunities.

By viewing risk as an essential step to acquire your desired reward, you alter both your emotional and psychological responses to new ventures. This shift helps you look beyond immediate threats and focus on the long-term advantages of...

Ever wonder why 90% of startups fail? 💔 

Understanding the pitfalls that startups face can drastically improve your chances of success. Based on our decades of experience, here are the Top 10 Tips to navigate the startup world and turn those odds around:

1. Ignoring Expert Advice: Some inventors think, "I don’t need to follow a proven process from experts, I can get to market alone." Trial and error will always take more time and money than leveraging a proven process and team. Save yourself the grief and seek expert guidance so that you can have peace of mind.

2. Falling for Unnecessary Add-Ons: Do you have “sucker” written on your forehead for those that prey on inventors? Don't get weighed down by extras you don't need! Identify and focus on what truly moves the needle for your business rather than splurging on every suggested service or product.

3. Rushing to Patent: Worried someone will steal your idea? This common fear leads inventors to think: "I must get a patent first."

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Why do some people accomplish more than others of equal intelligence?

This question has puzzled psychologists, educators, and entrepreneurs alike for decades. While many attribute success to intelligence or academic prowess, emerging research suggests that character traits often play a more pivotal role in determining an individual’s success, especially in the entrepreneurial realm.

The ProductMentor team has worked with thousands of inventors and entrepreneurs, so we see the patterns that all successful people share. We have a front row seat to witness the character traits that are more influential than IQ, genetics, or academic achievements in predicting success. 

In the world of entrepreneurship, where unpredictability is the norm and resilience is a necessity, these traits are not just beneficial but essential.

The Essential Character Traits for Entrepreneurs:

1. All-In / Do Whatever It Takes: Entrepreneurs who succeed are typically those who are committed entirely to their p

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In the whirlwind journey from concept to market, it's easy for inventors to fall victim to "Idea Intoxication." This phenomenon isn't just about passion; it's a euphoric state where the thrill of the idea overshadows the realities of the business world. While the energy and vision behind an invention are crucial, they must be grounded in practical business strategies to avoid the pitfalls of failure.

Idea intoxication can lead to a tunnel vision of sorts, where the potential of a product is magnified beyond reason. Inventors might fantasize about the vast markets awaiting their innovation, the lucrative profits just on the horizon, and the revolutionary impact their product will have. However, without a solid grasp of business fundamentals, this intoxication can lead to poor decisions and unrealistic expectations.

Myth #1: "I Just Want to Sell My Idea."
The belief that an idea alone is a sellable commodity is one of the most pervasive myths in the inventing world. Inventors often e...