Are you one of the many inventors who think licensing is the golden ticket to success? If so, it’s time to reconsider your approach.

The allure of handing over your idea, letting a company do all the heavy lifting, and sitting back to collect royalty checks is undeniably appealing. But the reality is often quite different, and here’s why: licensing rarely works if your product hasn’t made any sales.

Lets understand why most people get licensing backwards, and more importantly, how you can flip the script to make it work for you with an approach we call Reverse Licensing.

The Licensing Myth

Licensing sounds like the perfect shortcut:

• You pitch your idea to a company.
• They invest in manufacturing, marketing, and distribution.
• You collect royalties.

What could be easier?

But here’s the harsh reality: Licensing rarely works if your product doesn’t already have sales or committed orders. Companies are unwilling to take a gamble on an unproven idea. Why?...