Launching a new product can be an exciting and challenging process, but with the right strategy and mentor, you can increase your chances of success. Here are a few key steps to consider when launching a new product:
Conduct market research: Before launching your product, it's important to conduct market research to understand your target audience, their needs and pain points, and the competitive landscape. This will help you refine your product concept and develop a marketing strategy that resonates with your audience.
Develop a strong value proposition: Your product needs to offer a clear and compelling value proposition to your target audience. This includes not only the features and benefits of your product, but also the emotional and psychological benefits that your product provides.
Create a marketing plan: A successful product launch requires a comprehensive marketing plan that includes both traditional and digital marketing channels. This can include advertising,...
We are excited to meet with retailers, wholesalers, distributors, and DRTV companies at the 2023 Inspired Home Show in Chicago this week.
What if there was a place to open doors and create opportunities for your product or app?
The good news is, it exists! Let me reintroduce you to LinkedIn.
When you use LinkedIn correctly, you can establish credibility for yourself to open doors for sales or collaboration.
It's important to establish yourself as the creator of your product or app. When people know your product was invented by you and they know your story, an emotional connection is made to your product or brand.
It's not just another product on the market that is sold by an anonymous company. It is a product invented by a real person, someone just like them.
When people know your story, it is easier to build a community behind you. If you do it right, they will even cheer you on and be there for you.
Putting your name out there with a product can also help establish you as the bonafide creator, in case anything ever comes up with another inventor or company. I have seen knock-off...
We are excited to meet with retailers, wholesalers, and distributors at the 2023 National Hardware Show in Las Vegas this week.
ProductMentor is showcasing over 25 new products on behalf of our partners at this year's event! Manny Garcia and Tor Steinke (pictured) are two such partners.
Come on by our booth if you are at the show
Or contact us via email at [email protected] for wholesale quotes, samples, and sales brochures.
Protecting a new idea can be important, especially if it has the potential to be valuable or profitable. Here are a few steps you can take to protect your new idea:
Keep your idea confidential: Do not share your idea with anyone who is not directly involved in developing or protecting it. Make sure anyone who does have access to your idea signs a non-disclosure agreement (NDA) before you share any details.
Conduct research: Conduct a patent search to ensure that your idea is not already protected by an existing patent or trademark. You can also search online to see if anyone else is working on a similar idea.
File for a patent: If your idea is new and innovative, you may be able to file for a patent to protect your intellectual property. A patent gives you exclusive rights to your idea for a certain period of time, typically 20 years from the date of filing. You will need to work with a patent attorney to file a patent application.
Copyright or trademark: Depending on the...
Whether you’re new to business or you’ve been an entrepreneur for a while, building your audience with the right people is one of the most important things you can do to help your business succeed.
Social media is not only one of the most relevant methods in today's market, it's also one of the easiest to get started with.
Think about the social platform that your target audience spends the most time on. For example, your target audience may spend more time on LinkedIn than Twitter or Facebook, so start there. It's also important to notice if your audience engages with certain types of posts more than others.
Blogs are still a very effective method to grow your audience. You can keep it simple with just text alone or mix in video and images. Over time, a successful blog can boost your search rankings (SEO), increase brand awareness, and bring higher-quality traffic to your...
Revealed: How to get money for your business. Money is usually the biggest challenge, but people that are committed ALWAYS find a way. Learn the 7 proven ways we see entrepreneurs overcome this obstacle every day. With Mike Corradini, Founder and CEO of ProductMentor.
Watch video here:
Social Media is something many entrepreneurs put off for too long. Not because they don't "want to" promote their business with social media - it's because they aren't sure "how to". The post will share some ideas on how to get your social media started for your business.
What to post on social media is a question that bothers a lot of entrepreneurs. The default answer is nothing.
A method developed called S.E.E. (Study, Engage, Educate) helps you understand and connect with your target audience without having a finished idea yet.
Study. Save the information you discover. Check out Facebook groups, influencers, and do Google searches. Find out what your competitors are posting and what their customer's 'like'. After doing that for a few hours, you’ll start to understand the information your customer...
We all have that little voice in the back of our head - some are just more aware of it than others.
Your thoughts and mindset are at the core of your destiny. They are the foundation of your words to follow, and then your actions and your habits, and ultimately your destiny.
At the end of the day, you are what you believe you are. The universe tends to conspires to help people that believe in themselves and their purpose. If you are to do something profound in your life like start a new business or create something to help others, you have to really believe you can do it.
Practicing a healthy mindset can give you insights into what you are thinking and why you are thinking it. The key is to reflect on yourself as if you were a 3rd party. This is challenging at first, but with practice you will become more and more objective and become more aware of your thoughts.
If you don’t master your mindset and feed it abundant thoughts, your mind will default to...
The National Hardware Show in Las Vegas this year was great! Crowds are starting to return to normal and the buyers are out.