Why 90% of Startups Fail

You had the courage to dream.
You saw a vision that others couldn’t.
You took the first step into the unknown, determined to bring your idea to life.

But now?
You’re overwhelmed.
You’re confused.
And if you’re like most founders, you might be making decisions that quietly push your startup closer to failure.

The Harsh Truth: Most Startups Fail

According to multiple studies and the hard data from the startup world, 90% of startups don’t make it. That’s not a small number. That’s the majority.

But here’s what’s even more painful—most of those failures are preventable. It’s not that the ideas were bad. It’s that the execution wasn’t guided.

Startups often fail because:

• They try to figure it out alone.

• They rely on trial and error instead of a tested strategy.

• They waste time, burn through money, and never reach traction.

In most cases, founders are not lacking in vision—they're just lacking a proven process to guide their vision into a real, scalable business.

What Makes the 10% Succeed?

So, what separates the 10% who do succeed?

It’s not luck.
It’s not access to millions of dollars.
And it’s not about having the most revolutionary idea the world has ever seen.

The 10% who win follow a process.
They don’t guess.
They don’t just wing it.
They follow a structured, repeatable, time-tested roadmap.

At ProductMentor, we’ve helped launch thousands of products and apps over the years. We’ve worked with all kinds of entrepreneurs, from first-time founders to experienced business owners looking to innovate.

And do you know what we’ve seen again and again?

The people who follow the process are the people who win.

• They avoid the mistakes that tank most startups.
• They know when to pivot.
• They know how to validate before investing.
• And they know how to get to revenue faster, with less risk.

You Don’t Have to Figure It All Out Alone

Most founders operate in isolation. They think they have to wear all the hats, do all the research, make all the decisions, and somehow keep moving forward.

But that mindset is dangerous.

The reality is, the most successful entrepreneurs ask for help. They seek mentors. They bring in partners. They collaborate with people who’ve done it before.

And most importantly—they follow a roadmap instead of guessing.

At ProductMentor, when we partner with someone, we give them a step-by-step launch process that’s been refined over decades. We help them move from raw idea to real product to revenue—without wasting time, money, or energy on the wrong things.

We don’t offer wishful thinking or vague advice. We give you real structure with real support.

The Fear Is Real (But It Doesn’t Have to Be Paralyzing)

Look—we get it.
Starting a business is scary.
You’re risking time, money, reputation—maybe even relationships.

But when you follow a process, everything gets simpler.

You stop spinning your wheels.
You start making progress.
And with each step forward, your confidence builds.

Suddenly, the dream you had starts to feel real again.
You remember why you started in the first place.
You start believing that success isn’t just possible—it’s within reach.

That’s the power of having a clear path and a trusted partner by your side.

Don’t Be the 90%. Be the 10%.

This isn’t just motivational fluff. It’s practical truth.

You have a choice to make:
Will you keep guessing, keep struggling, and risk becoming part of the 90% that never make it?

Or will you take a smarter path—one that’s been proven to work?

You don’t have to go it alone.

If you’re feeling stuck…
If you’re unsure what to do next…
If you're worried about wasting more time and money…

We invite you to apply for our Partnership Program.

This isn’t just coaching.
It’s a true partnership—where we align incentives and walk side-by-side with you from concept to launch.

We help you design, develop, protect, and distribute your product—step by step.
You bring the vision, and we help you make it real.

Final Thought: Your Dream Deserves a Real Shot

You already did the hardest part:
You dared to believe in something that doesn’t exist yet.
You dared to dream.

Now, it’s time to give that dream the structure and support it needs to become reality.

Don’t let preventable mistakes kill your momentum.
Don’t join the 90% who burn out because they didn’t ask for help.
Be the 10% who follow a process, stay focused, and build something real.

We’re here to help you do just that.

Visit ProductMentor.com/start and apply to our Partnership Program today.

Let’s see if we’re a fit to build your dream—together.