Whether you’re new to business or you’ve been an entrepreneur for a while, building your audience with the right people is one of the most important things you can do to help your business succeed.
Social media is not only one of the most relevant methods in today's market, it's also one of the easiest to get started with.
Think about the social platform that your target audience spends the most time on. For example, your target audience may spend more time on LinkedIn than Twitter or Facebook, so start there. It's also important to notice if your audience engages with certain types of posts more than others.
Blogs are still a very effective method to grow your audience. You can keep it simple with just text alone or mix in video and images. Over time, a successful blog can boost your search rankings (SEO), increase brand awareness, and bring higher-quality traffic to your site.
Podcasts are extremely popular because they can easily be consumed on the go. This avenue allows you to build awareness in your industry and trust with your audience. You should distribute your podcast with Apple Podcasts, Google Podcasts, and Spotify.